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Recent Blog Posts

13APR

3 Cognitive Biases Stunting Your Growth

Humans are not particularly rational decision-making beings. Left to our own devices, we’re susceptible to a wide variety of mistaken beliefs, flawed heuristics, and simple logical fallacies....   [ Read More ]

31MAR

Finding the Right Free Trial Length for Your User Experience

The free trial is your product’s audition, the point of transition for people to move from an acquisition channel—content, paid advertising, word-of-mouth, etc.—to actual usage....   [ Read More ]

23MAR

Onboard Users to Success by Preparing Them for Liftoff

Happy families are all alike; every unhappy family is unhappy in its own way. That’s the first line of Leo Tolstoy’s novel Anna Karenina, but it’s also the basis of an...   [ Read More ]

9MAR

The Cost of Keeping Your Customers

Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your customer count go up feels really good. There’s that...   [ Read More ]

2MAR

How to Trigger Product Usage that Sticks

Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn...   [ Read More ]

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