Recent Blog Posts
Humans are not particularly rational decision-making beings. Left to our own devices, we’re susceptible to a wide variety of mistaken beliefs, flawed heuristics, and simple logical fallacies.... [ Read More ]
The free trial is your product’s audition, the point of transition for people to move from an acquisition channel—content, paid advertising, word-of-mouth, etc.—to actual usage.... [ Read More ]
Happy families are all alike; every unhappy family is unhappy in its own way.
That’s the first line of Leo Tolstoy’s novel Anna Karenina, but it’s also the basis of an... [ Read More ]
Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your customer count go up feels really good. There’s that... [ Read More ]
Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn... [ Read More ]