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Recent Blog Posts


How to Improve Your Ad Copywriting to Drive Greater ROI

We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and emotional creatures. That’s not to say that for some products we...   [ Read More ]


Our Content Marketing Guide is Here: How to Create an Impactful Strategy

Content marketing is a strategic approach centered around creating and distributing valuable assets such as blog articles, emails, ebooks, podcasts, landing pages, and webinars to a targeted...   [ Read More ]


How to Select the Best Stock Photos for Your Marketing Campaigns

Stock photos are phony, a waste of space, and hated equally among everyone who’s ever seen them. Right? So how come they’re still widely used by some of the world’s biggest...   [ Read More ]


We Asked AdWords Experts: What are the Most Underrated AdWords Features?

If you’ve ever spoken with an AdWords specialist from Google, you’ve likely heard them say “increase your bids” and “optimize for mobile” to increase your ad...   [ Read More ]


Advertising Personalization Level 2: The Success and Shortcomings of Demographic Targeting

On one of your nights out at the local watering hole have you ever heard anyone ask for a Michelob? Probably not. Marketed as a “beer for the connoisseur,” Michelob was among one of the...   [ Read More ]


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