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Recent Blog Posts

26APR

The 6 Main Triggers in Emotional Advertising and How They Apply to Landing Pages

I remember watching Mad Men for the first time and feeling excited to see the growth of the advertising industry. Season by season, main characters were discovering the basics of modern marketing,...   [ Read More ]

25APR

Build a Foundation of Trust by Avoiding These 12 Client Onboarding Mistakes

For an agency, there are few better moments than when a new client signs on the dotted line of a contract. But once that ink has dried, an important stage of the client-agency relationship begins:...   [ Read More ]

24APR

4 Business Collaboration Trends That Are Changing the Way We Do Business

Innovative business collaboration techniques can improve your company’s productivity by 20 to 30%. In a competitive industry like data analytics, that can mean the difference between success...   [ Read More ]

21APR

7 Constant Contact Landing Pages: Discover Which Elements Drive Action

Founded in 1995, Constant Contact began as “a valuable marketing tool that would help small businesses level the playing field in the battle against big business.” By 2005, the company...   [ Read More ]

20APR

Reciprocity & Authority: Principles of Marketing That Inspire Action

Today’s lesson on persuasive marketing is brought to you by a writer, a waiter, and among others, a researcher in disguise. Surprisingly, they can all teach you how to improve your landing...   [ Read More ]

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