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Recent Blog Posts

17JAN

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging...   [ Read More ]

3JAN

Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on...   [ Read More ]

27DEC

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead...   [ Read More ]

18DEC

Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many...   [ Read More ]

12DEC

6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us...   [ Read More ]

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