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Recent Blog Posts

21AUG

7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius....   [ Read More ]

18AUG

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a...   [ Read More ]

16AUG

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms...   [ Read More ]

15AUG

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations,...   [ Read More ]

14AUG

How Push Notifications Can Increase User Engagement (With Examples)

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much...   [ Read More ]

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