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Recent Blog Posts

13FEB

Gmail Promotions Tab: A Guide to Optimize Email Delivery

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic, and...   [ Read More ]

7FEB

Advanced Email Personalization Using Mailjet’s API

In our previous post in this series e explained what personalization is and provided some useful tips on how and when to best add personalization to your campaigns. We also showed you how to apply...   [ Read More ]

31JAN

Sender Score and Email Reputation: What Are They and How to Improve Them

Sender Score and email reputation are two terms very important and relevant to email marketers and deliverability experts. But to novices and the general public, there is still a lot of confusion...   [ Read More ]

25JAN

How to Personalize Your Emails with Mailjet

Email personalization is a tactic used by a lot of brands today, but frankly not enough. We do it… do you? 😉Of course, there are good reasons for this. Personalized emails are much...   [ Read More ]

24JAN

5 Ways Retail Brands Can Amp Up Their Marketing in 2019

The internet has been transforming the retail world by continuously coming up with new ways to shop. From mobile apps, micro-moments, the Amazon phenomenon, to social shopping, and so on. The...   [ Read More ]

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