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Recent Blog Posts

4OCT

Which Google AdWords Attribution Model Should You Use?

In order to maximize your AdWords budget, you need to determine which campaigns, keywords and ads get credit for your conversions. Enter AdWords Attribution. PPC Specialist John Horn provides...   [ Read More ]

25SEP

Paid Advertising Insights From brightonSEO Fall Conference

Ten years after that first informal gathering in the pub to talk about SEO, brightonSEO now draws thousands of digital marketers together to learn, share and connect with their peers. On-site at...   [ Read More ]

18SEP

How to Quickly Calculate ROI on Your Content

How Page Value Helps You Find Exactly How Well Your Content is Doing Have you been investing in great content to fuel your marketing campaign? Congratulations! You’re on the surest path to...   [ Read More ]

18SEP

How To Quickly Calculate Content ROI

Have you been investing in great content to fuel your marketing campaign? Congratulations! You’re on the surest path to success laid down by search engine guidelines. Engaging content raises...   [ Read More ]

29AUG

Maximizing The Google Grant For Nonprofits: Case Study For The Chattanooga Zoo

The Google Grant is a generous $10k monthly stipend the company provides non-profits to spend on its network. It does come with restrictions – text ads only and an ad bid max of $2 –...   [ Read More ]

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